Harley-Davidson Design-to-Value Review

Walkthrough

Eight cards in the presenter's words; every figure is read from the data.

1Product input, current step
Now
Type the part number or paste the label field; the flow decodes the label before it reads anything else.
Two figures arrive with the label and stay the lab's all the way through: the per-unit cost and the should-cost. Every cost line later on is an allocation of those two.
Point at
70901090B, software 240003260D, FCC ID NT8-HARLEYIFCU: harley-Davidson part number, IFCU domestic variant, hardware revision B, 2025 to 2026 model years, skyline OS build 3260D, a factory build between the dealer releases 2237D and 4125D
$496.80 per unit, $247.49 should-cost
2Catalogue match
The part lands on one cockpit unit in the catalogue, and the variant picker only offers the variants the parts list carries.
The 3D model is the review geometry, marked synthetic; it explodes into its groups and every callout reads from the record, so nobody mistakes it for a scan.
Point at
IFCU 70901090B, Skyline OS, DOM rev B
348 x 172 x 48 (S), 2,350 g
3Specs and drawings
The spec sheet is read field by field with a source chip on every fact; hover any chip to see the quote.
10 reference sheets are read stop by stop, 194 values over 67 stops; 79 of the values come from the synthetic record and carry the (S) mark.
Point at
10 sheets, 194 values, 79 synthetic (S)
$496.80 per unit (lab) against $247.49 (lab)
4Voice of customer
4 personas come from published owner, dealer and investor evidence, not opinion, and each carries its share of voice.
The framework weights all 15 parameters by persona share, so the top of the list is what riders pay for.
Point at
4 personas on, 15 parameters weighted
median age 50 ... median household income $62,500; for Apple CarPlay to work, you must use a helmet communicator with voice control.
Instrument availability, parked current draw and software updates lead the weighting
5Performance
Each parameter is judged against the expectation set in step 4b, using the same rule for the IFCU and every competitor.
8 meet, 2 over-deliver and 5 read as gaps: time to full function, phone projection, broadcast and satellite radio, instrument availability and parked current draw. Filter the table by result; the gaps are what step 7 costs out.
Point at
8 meets, 2 over-deliver, 5 gaps
6Competitors
4 candidates from the touring cockpit class, 3 of them selected; the fourth can be added.
The Bosch unit is drawn beside the IFCU on 8 head-to-head sheets: 16 side-by-side pairs and 78 Table 1 rows, the Bosch side marked (R) as a reconstruction.
Point at
4 candidates, 3 selected; 8 sheets, 16 pairs, 78 rows
12.3 in versus 7 to 10.25 in; 8 GB versus 2 GB
7Over-specification
8 over-specifications, G1 to G8, each with a cost band and a mass band and a confidence level.
G6 is counted inside other changes and drawn hollow, so nobody asks why it was left out of the total.
Every card links to the sheets that show the difference against the Bosch unit.
Point at
8 findings, $122 to $188 counted, 440 to 534 g
8Bill of materials
27 lines allocate the lab's two figures, $496.80 per unit and $247.49 should-cost; every line carries the synthetic pill.
7 changes are worth -$188 to -$122 per unit; the $94.11 commercial lever is drawn apart because it is not a design change.
Together they land on $215-281, a bracket around the lab's $247.49.
Point at
27 lines, 7 changes at -$188 to -$122, $94.11 commercial
$215-281 around $247.49